Cruelty Free International (Leaping Bunny) and Lucy Bee

Our range is certified by Cruelty Free International, using the Leaping bunny logo, which comes with an assurance of their strict regulations.

Did you know that products may claim to be ‘cruelty free’ or ‘not tested on animals’ but their claims may only refer to the finished product. A lot of animal testing actually occurs at the ingredient level. Similarly, some companies state ‘we do not test on animals’ when in fact they merely contract other companies to do the testing for them. 

What is Cruelty Free International?

Cruelty Free International works to end animal experiments worldwide. They do this by investigating and exposing the reality of life for animals in laboratories. They challenge decision-makers to make a positive difference for animals and they champion better science and cruelty free living.

It’s the best assurance that a company has made a genuine commitment to ending animal testing. Cruelty Free confirm that, “Our brands must meet our rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Leaping Bunny logo.”

The Cruelty Free International Leaping Bunny is the globally-recognizable gold standard for cosmetics, personal care and household products It is the only international logo that requires a supplier monitoring system to be implemented by the company; supply chain checking for animal testing right down to ingredient manufacturer level; adherence to a fixed cut-off date policy; and acceptance of ongoing independent audits to ensure compliance with all of these aspects.

What does ‘Fixed cut-off date’ mean?This means the date after which the company (Lucy Bee) must not accept animal testing of any of its raw materials or ingredients. Lucy Bee has a fixed cut-off date of 11 March 2013.

A global program, Leaping Bunny requires cruelty free standards over and above legal requirements.


Why are Lucy Bee Products Cruelty Free (Leaping Bunny) Approved?

According to Cruelty Free International, 80% of the world still allows animals to be used in cruel tests. There is absolutely no need to test products on animals and so this is something that we feel strongly about at Lucy Bee and something that we want to help make a stand against.


Lucy Bee believes that beauty and household products should be cruelty free. We are proud that all of our own-brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny logo.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit their website here. If you want to know more about Lucy Bee's work for sustainability click here.