We are an Ethical Best Buy

Did you know that most of our products are Ethical Best Buys, which is why you’ll find the logo on lots of our products!   


What is the Ethical Best Buy logo? 

The Ethical Best Buy logo is awarded by the Ethical Consumer Guide which is the UK’s leading guide to ethical consumerism. By being awarded the logo it means that your product has the ethics required. 

ethical best buy logo

What is the Ethical Consumer Guide? 

Ethical Consumer are a UK independent, not-for-profit, multi-stakeholder co-operative with open membership, founded in 1989. They provide the tools and resources you need to make personal and ethical choices simple, informed and effective. 
They have developed the world’s most sophisticated and simple-to-use ethical rating system, to give you the information you need, based on detailed research of over 40,000 companies, brands and products. Their ratings cover around 300 topics, in 19 areas, in 5 main categories. 

How do you get awarded the Best Buy logo? 

To receive the invitation to use the ‘Best Buy’ butterfly label is no easy task. Companies are closely scrutinised and only once all the boxes are ticked and top marks allocated, are you then invited to use the label. We’re proud that our products carry this logo and the ratings’ categories cover topics such as: 
• animal testing 
• factory farming 
• climate change 
• palm oil 
• environmental reporting 
• human rights 
• workers’ rights 
• political activity 
• controversial technologies 
• company ethos 
• product sustainability 


Which products are Ethical Best Buys? 

  • Reviving Cleansing Cream 
  • Exfoliating Tonic 
  • Hydrating Foam Face Wash
  • Radiance-Boosting Face Cream  
  • Brilliant Balm 
  • Moringa & Pineapple Enzyme Face Mask  
  • Vitamin C Illuminating Super Serum  
  • Vitamin A Anti-Ageing Eye Serum  
  • Hydra-Bod Body Cream  
  • Natural Deodorant  
  • Fragrance Free Natural Soap 
  • Lemon, Tangerine & Cinnamon Natural Soap 
  • Spearmint, Basil & Clove Natural Soap 
  • Ylang Ylang, Jasmine & Cedarwood Natural Soap  

Ethical best buy soap 

Ethical Skincare

We are so proud to have been awarded this incredible logo. We work tirelessly to ensure that everything we do is as transparent as possible for our customers.   

That’s not all… all our products are also certified cruelty free by Cruelty Free International, vegan by The Vegan Society and over 70% of the range is COSMOS Organic or Natural, as well as being free from palm oil (and any of its derivatives). 


Shop our Ethical Best Buy range here.

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